Let’s face it, AI still needs help from humans to create engaging content that talks to your audience in your own unique voice.

We can help.

Great content has always been driven by great copywriters, but can you find one, and can you afford one?

You can now. 

The world’s most successful brands have always been built on the power of great copy. Copy that’s engaging, thought-provoking and convincing.

 The web introduced the need for SEO copywriting, social media and every marketer’s Monday-morning nightmare, that hungry beast known as content creation. While technology continues to change, evolve and introduce more platforms, engaging your audience will remain as important as ever for brand recognition and the need to sell product.

Then AI came along and promised to bring the answer. But it still lacks the personalised nuance, emotion and human connection that the best copywriters bring to your content. But great copywriters are becoming rarer, and, as a result, more expensive. So we looked for a solution. And found one.

Welcome to smartmuse.

Generate content with AI, that’s
trained and driven by copywriters

Smartmuse is a unique, new way to combine the best of AI and copywriters without impacting your already overstretched resources.
Our mission is to bring you content that engages your audience in your brand’s unique voice.

    • Its speed, efficiency and user-friendliness

    • Its ability to improve with time

    • Its ever-developing language learning

    • Designed with marketing soul and business acumen

    • Constructed from the best marketing practices

    • Tested and perfected with world-leading companies

    • Hand-crafted AI setup and configuration

    • A senior copywriter across AI optimisation

    • Human monitoring production (in our HUMAN package)

Whether you want to be totally hands on, totally hands off or somewhere in between, we have a Smartmuse option that’s right for you.

Smartmuse StartUp

Your self-service chat GPT that we pre-configure to your brand voice

  • Online configuration

  • Leverage a framework developed by senior copywriters

  • Unlimited users (you’ll need to get a Chat GPT licence)

  • Quarterly update based on the most engaging content

🎁 Test for a month - for free!

Smartmuse Business

Optimise your content generation with
human-trained and driven AI

  • Workshop configuration

  • We train your Smartmuse with a senior copywriter

  • Unlimited users (you’ll need to get a Chat GPT licence)

  • Monthly Smartmuse dual update based on engaging content benchmark and copywriter training.

  • Option: we can create & post your content on LinkedIn

Smartmuse Enterprise

Hire experts to build
your marketing and
sales content framework

  • Audit your current framework

  • Build your content creation strategy

  • Train your team to produce content

  • Leverage all the features of Smartmuse Business

  • Access beta features

  • Get a dedicated help line

Hire the kind of marketing experience that money just can’t buy

This is your opportunity to leverage the skills, knowledge and experience that the chief SmartMuses have gained over 50 combined years of helping many of the world’s leading brands at global agencies, as well as working with some of the leading VCs, PEs and many brands in the tech sector.

Antoine Heftler: AI and Content Architecture

Antoine Heftler, has deep global expertise in B2B marketing, with a strong focus on B2B SaaS marketing, sales and product architecture.

He was Client Service Director and head of Operations for Ogilvy for ten years in France and India.
He also has ten years of experience leading brands in the Nordics, the UK and Romania. He has founded startups and run transformations for leading global IT companies. He has also contracted as CMO to numerous leading European SaaS companies.

Since 2016, his company, Leadnostic, has engaged with Venture Capital and Private Equity firms, such as Verdane Capital and Spiltan Invest in the Nordics and Marlin Equity in the UK. 

Antoine holds a Lean Six Sigma Green Belt, is a certified Scrum Master and is certified by Vanderbilt University for ChatGPT Prompt engineering.

Rod Vallis: Copywriting Director

SmartMuse Creative Director, Rod Vallis, is an Australian copywriter with big brand experience across channels, across the world.

He has served as Ogilvy’s Asia Pacific Regional Creative Director on SAP and IBM. He was also the founding Worldwide Creative Director for Ogilvy on Lenovo and IBM’s Smart Business for SMBs.

He has also worked extensively with Google on projects such as Google Business Apps and Talks at Google.

Antoine and Rod first met at Ogilvy in Bangalore, India, where they worked to build an agency for Lenovo, servicing over 60 countries in more than 25 languages, the first time ever a global brand and its agency were headquartered in India. They have since worked on many projects together.

Rod’s work as a copywriter and creative director has won many international awards, including, Cannes Lions, Asia Pacific AdFest, London International, John Capels in the US as well as in Australia, where he founded his creative consultancy, Smart Arts Creative (see website here).